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How to win campaigns : 100 steps to success / Chris Rose.

By: Rose, Chris, 1956-Material type: Text

TextPublisher: London ; Sterling, VA : Earthscan, 2005Description: xxiv, 231 p. : ill. ; 23 cmISBN: 1853839620; 1853839612Subject(s): Social action | Communication in social action | Social marketing | Persuasion (Psychology) | PublicityDDC classification: 659 LOC classification: HN18 | .R628 2005Online resources: Table of contents | Contributor biographical information

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Item type	Current location	Home library	Shelving location	Call number	Status	Date due	Barcode	Item holds
Book	Central Library (CL)	Central Library (CL)	Chinese Studies	659 ROS (Browse shelf)	Available		CL-D-1934

Total holds: 0

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Previous	658.802 AND The long tail : why the future of business is selling less of more (Chinese Edition) /	658.812 NEW Why CRM doesn't work : how to win by letting customers manage the relationship /	658.84 POI E-supply chain : using the Internet to revolutionize your business : how market leaders focus their entire organization on driving value to customers /	659 ROS How to win campaigns : 100 steps to success /	659.1 RIE Positioning-The Battle for Your Mind (Chinese Edition) /	659.1 VIL Advertising basics! : a resource guide for beginners /	659.13420951 SHU Shop Signs of Imperial China /	Next

Includes bibliographical references (p. [202]-224) and index.

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