Marketing Research David A. Aaker, V. Kumar, Robert P Leone, George S Day
Material type:
TextPublisher: India Wiley 2013Edition: 11 EditionDescription: xiv, 647: pagesISBN: 978-81-265-6353-1DDC classification: 658.83, AAK
Contents:
art-1: The Nature and Scope of Marketing Research (Page-1-1), Part-2: Data Collection (Page-5-1), Part-3: Date Analysis (Page-17-1), Part-4: Special topics in Data Analysis (Page-19-1), Part-5: Application of Marketing Intelligence (Page-23-1).
| Item type | Current location | Home library | Shelving location | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Book
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Military College of Signals (MCS) | Military College of Signals (MCS) | General Stacks | 658.83,AAK (Browse shelf) | Available | Almirah Fresh No.45, Shelf No.5 | MCS38301 |
Total holds: 0
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art-1: The Nature and Scope of Marketing Research (Page-1-1), Part-2: Data Collection (Page-5-1), Part-3: Date Analysis (Page-17-1), Part-4: Special topics in Data Analysis (Page-19-1), Part-5: Application of Marketing Intelligence (Page-23-1).
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