Data Mining Technologies: For Marketing sales and Customer Relationship Management
Material type:
TextPublisher: India Wiley 2007Edition: 2nd EdDescription: xix, 643:pagesISBN: 81-265-0517-6DDC classification: 658.802,BER | Item type | Current location | Home library | Shelving location | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Book
|
Military College of Signals (MCS) | Military College of Signals (MCS) | General Stacks | 658.802,BER (Browse shelf) | Available | Almirah no.55, Shelf no.3 | MCS34478 |
Browsing Military College of Signals (MCS) shelves, Shelving location: General Stacks Close shelf browser
Why and What is Data Mining? (Page-1), The Virtuous Cycle of Data Mining (Page-21), Data Mining Methodology and Best Practices (Page-43), Data Mining Applications in Marketing and Customer Relationship Management (Page-87), The Lure of Statistics: Data Mining using Families Tools (Page-123), Decision Trees (Page-165), Artificial Neural Networks (Page-211), Nearest Neighbor Approaches: Memory-Based Reasoning and Collaborative Filtering (Page-257), Market Basket Analysis and Association Rules (Page-287), Link Analysis (Page-321), Automatic Cluster Detection (Page-349), Knowing when to Worry: Hazard Functions and Survival Analysis in Marketing (Page-383), Genetic Algorithms (Page-421), Data Mining throughout the Customer Life Cycle (Page-447), Data Warehousing, OLAP, and Data Mining (Page-473), Building the Data Mining Environment (Page-513), Preparing Data for Mining (Page-539), Putting Data Mining to work (Page-597).
There are no comments on this title.