Understanding How and When Consumers’ Perceived Authenticity Influence their Issue Support Behaviour and Buycott Intention: A Mixed Method Study/ Aleena Amir

By: Amir, AleenaContributor(s): Supervisor: Dr. Muhammad UsmanMaterial type: TextTextIslamabad: NBS NUST. 2025Subject(s): PhD- Business AdministrationDDC classification: 200 Online resources: Click here to access online
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Thesis 200 (Browse shelf) Available CLPT-780
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