LAUGH, ENGAGE, ACT: EXAMINING THE EFFECT OF MEME MARKETING DIMENSIONS ON GEN Z’S BRAND BEHAVIOR THROUGH PERCEIVED HUMOR AND SOCIAL MEDIA ENGAGEMENT/ Dua Siddiqui,

By: Siddiqui, DuaContributor(s): Supervisor: Dr. Adnan WaseemMaterial type: TextTextIslamabad: 2026Subject(s): MS-MarketingDDC classification: 200 Online resources: Click here to access online
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