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Exploring marketing research / William G. Zikmund.

By: Zikmund, William GMaterial type: Text

TextPublisher: Chicago : Dryden Press, c1986Edition: 2nd edDescription: xxiii, 778 p. : ill. ; 25 cmISBN: 0030056683Subject(s): Marketing research. -- MISDDC classification: 658.83 ZIK LOC classification: HF5415.2 | .Z54 1986

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Item type	Current location	Home library	Call number	Status	Date due	Barcode	Item holds
Book	Pakistan Navy Engineering College (PNEC)	Pakistan Navy Engineering College (PNEC)	658.83 ZIK (Browse shelf)	Available		PNECLIB-010933

Total holds: 0

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Previous	658.827 KAP 9 brand shaastras : nine successful brand strategies to build winning brands	658.827 KAP 18 brand astras : using brand abilities as weapons for CRISP brand building	658.827 KAP 24 brand mantras : finding a place in the minds and hearts of consumersc	658.83 ZIK Exploring marketing research /	658.84 CHE Electronic business & commerce	658.84 FAC Analyzing application service providers	658.84 HAS Security fundamentals for e-commerce /	Next

Includes bibliographies and indexes.

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