Marketing: principles and perspectives William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
Series: McGraw-Hill/Irwin series in marketing: Publisher: Boston, Mass. : McGraw-Hill, 2001Edition: 3rd edDescription: xxxvii, 596 p. : ill. (some col.) ; 28cmISBN: 0072461284; 0072322977Other title: Marketing, principles and perspectivesSubject(s): Marketing -- United StatesDDC classification: 658.8| Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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Book
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Central Library (CL) | Central Library (CL) | NFIC | General Stacks | 658.8 BEA (Browse shelf) | Available | SEECS004633 |
Total holds: 0
Browsing Central Library (CL) shelves, Shelving location: General Stacks Close shelf browser
| 658.8 AND Business Market Management ( B2B) | 658.8 ARM Marketing: an introduction | 658.8 BAK 1993 The Marketing Book | 658.8 BEA Marketing: principles and perspectives | 658.8 BES Market-Based Management. | 658.8 BLA The four steps to the epiphany : successful strategies for products that win | 658.8 BOO Contemporary marketing |
Includes index.
Special code to access : (1)xenophobic-696310, (2)chalkboard-704962, (3)southerner-397399.
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