Global marketing management Masaaki Kotabe, Kristiaan Helsen.
Publisher: Hoboken, NJ : Wiley, c2004Edition: 3rd edDescription: xxii, 694 p. : ill. (some col.), maps ; 29 cmISBN: 0471451878Subject(s): Export marketing -- Management | International business enterprises -- ManagementDDC classification: 658.848| Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | NFIC | General Stacks | 658.848 KOT (Browse shelf) | Available | SEECS006453 |
Total holds: 0
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| 658.848 KEE 2011 Global Marketing Management | 658.848 KEE 2011 Global Marketing Management | 658.848 KEE 2011 Global Marketing Management | 658.848 KOT Global marketing management | 658.848 KOT 2004 Global Marketing Management | 658.848 KOT 2011 Global Marketing Management | 658.848 SCH Communicating globally: an integrated marketing approach |
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