Marketing Geoff Lancaster and Paul Reynolds.
Publisher: New York : Palgrave Macmillan, 2003Edition: 2nd edDescription: xii, 434 p. : illISBN: 0333987896Subject(s): Marketing | Internet marketingReview: "This essential introduction to marketing is especially designed for undergraduates studying marketing for the first time. It provides a comprehensive overview of marketing issues, including strong coverage of contemporary areas such as Internet marketing and customer relationship management. As such, it makes ideal background reading both for practitioners and those studying more specialist marketing courses."--BK JACKET.| Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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Book
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Central Library (CL) | Central Library (CL) | NFIC | General Stacks | 658.8 LAN (Browse shelf) | Available | SEECS006447 |
Total holds: 0
"This essential introduction to marketing is especially designed for undergraduates studying marketing for the first time. It provides a comprehensive overview of marketing issues, including strong coverage of contemporary areas such as Internet marketing and customer relationship management. As such, it makes ideal background reading both for practitioners and those studying more specialist marketing courses."--BK JACKET.
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