Kim, W. Chan. <br/><br/>
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant  how to create uncontested market space and make the competition irrelevant 
W. Chan Kim 
 - Boston, Mass. :  Harvard Business School Press,  c2005. 
 - xv, 240 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>1591396190 ) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation.
<br/><br/><label>Dewey Class. No.: </label>658.802