TY  - GEN
AU  - Kim,W.Chan
TI  - Blue ocean strategy : how to create uncontested market space and make the competition irrelevant: how to create uncontested market space and make the competition irrelevant
SN  - 1591396190 )
U1  - 658.802 
PY  - 2005///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Market segmentation
ER  -