DeFleur, Melvin L.  1923- <br/><br/>
Understanding mass communication :  a liberal arts perspective/ 
Melvin L. DeFleur, Everette E. Dennis. 
 - 5th ed. 
 - Boston :  Houghton Mifflin,  c1994. 
 - x, 646 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0395674042 (student text) 0395690714(examination text) 
<br/><br/><label>LCCN: </label>93078692  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--United States.
<br/><br/><label>LC Class. No.: </label>P92.U5  / D42 1994