Erwin, Kim, <br/><br/>
Communicating the new : how to make the complex, unfamiliar or still-fuzzy understandable to others  how to make the complex, unfamiliar or still-fuzzy understandable to others  
Kim Erwin 
 - New York  John Wiley  2014 
 - xiii, 256p. :  24 cm 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781118394175  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>New products.<br/>Business communication.<br/>Communication in organizations.<br/>Communication in management.
<br/><br/><label>Dewey Class. No.: </label>658.45 ERW