TY  - BOOK
AU  - Erwin,Kim
TI  - Communicating the new : how to make the complex, unfamiliar or still-fuzzy understandable to others: how to make the complex, unfamiliar or still-fuzzy understandable to others 
SN  - 9781118394175 
U1  - 658.45 ERW 
PY  - 2014///
CY  - New York
PB  - John Wiley
KW  - Communication in marketing
KW  - New products
KW  - Business communication
KW  - Communication in organizations
KW  - Communication in management
N1  - Includes index
ER  -