Stanton, William J. <br/><br/>
Fundamentals of Marketing 

 - 9th ed. 
 - New York  McGraw-Hill  1991 
 - xxxiii, 668 p.  ill.; 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0070609527 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 STA