Malhotra, Naresh K. <br/><br/>
Marketing Reseach: An applied orientation 

 - 4th ed. 
 - New Delhi  Prentice Hall  2004 
 - xxix, 713 p.  ill. ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>8120327446 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 MAL