TY  - BOOK
AU  - Malhotra, Naresh K.
TI  - Marketing Reseach: An applied orientation
SN  - 8120327446
U1  - 658.8 MAL 
PY  - 2004///
CY  - New Delhi
PB  - Prentice Hall
KW  - Marketing
N1  - Includes index
ER  -