@book{12873,
	author = {Ariely, Dan.},
	title = {Predictably irrational : the hidden forces that shape our decisions },
	publisher = {Harper Perennial,},
	year = {2010.},
	address = {New York :},
	edition = {Revised and expanded edition.},
	note = {The word "irrational" is displayed upside down on cover title and spine title.}
}