02594cam a2200397Ia 4500 276819155 OCoLC 20170105102410.0 081129s2010 nyua b 000 0 eng d 9780061353246 0061353248 (OCoLC)276819155 BTCTA BTCTA YDXCP OEL RCJ NYP BF448 A75 2010 153.83 ARI 330.019 Ariely, Dan. Predictably irrational : the hidden forces that shape our decisions the hidden forces that shape our decisions Dan Ariely. Revised and expanded edition. New York : Harper Perennial, 2010. xxii, 349 p. : ill. ; 21 cm. The word "irrational" is displayed upside down on cover title and spine title. Includes bibliographical references. Introduction -- How an injury led me to irrationality and to the research described here -- The truth about relativity: why everything is relative, even when it shouldn't be -- The fallacy of supply and demand: why the price of pearls, and everything else, is up in the air -- The cost of zero cost: why we often pay too much when we pay nothing -- The cost of social norms: why we are happy to do things, but not when we are paid to do them -- The influence of arousal: why hot is much hotter than we realize -- The problem of procrastination and self-control: why we can't make ourselves do what we want to do -- The high price of ownership: why we overvalue what we have -- Keeping doors open: why options distract us from our main objective -- The effect of expectations: why the mind gets what it expects -- The power of price: why a 50-cent aspirin can do what a penny aspirin can't -- The context of our character, part I: why we are dishonest, and what we can do about it -- The context of our character, part II: why dealing with cash makes us more honest -- Beer and free lunches : what is behavioral economics, and where are the free lunches? An evaluation of the sources of illogical decisions: explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly. Economics Psychological aspects. Decision making. Consumer behavior. BTCLSD110331R BTCLSD101027B csl CSR CATBL MARS BF448 ddc BK .o13403321 12873 12873 0 0 0 0 NFIC CL CL GEN 2014-06-10 Grace Book 2673.50 3 1 153.83 ARI SEECS013211 2023-08-05 2023-07-16 2014-06-10 BK