the hidden forces that shape our decisions Ariely, Dan. creator text bibliography nyu New York Harper Perennial 2010 Revised and expanded edition. monographic eng

print

xxii, 349 p. : ill. ; 21 cm. An evaluation of the sources of illogical decisions: explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly. Introduction -- How an injury led me to irrationality and to the research described here -- The truth about relativity: why everything is relative, even when it shouldn't be -- The fallacy of supply and demand: why the price of pearls, and everything else, is up in the air -- The cost of zero cost: why we often pay too much when we pay nothing -- The cost of social norms: why we are happy to do things, but not when we are paid to do them -- The influence of arousal: why hot is much hotter than we realize -- The problem of procrastination and self-control: why we can't make ourselves do what we want to do -- The high price of ownership: why we overvalue what we have -- Keeping doors open: why options distract us from our main objective -- The effect of expectations: why the mind gets what it expects -- The power of price: why a 50-cent aspirin can do what a penny aspirin can't -- The context of our character, part I: why we are dishonest, and what we can do about it -- The context of our character, part II: why dealing with cash makes us more honest -- Beer and free lunches : what is behavioral economics, and where are the free lunches? Dan Ariely. The word "irrational" is displayed upside down on cover title and spine title. Includes bibliographical references. Economics Psychological aspects Decision making Consumer behavior BF448 A75 2010 9780061353246 0061353248 BTCTA 081129 20170105102410.0 276819155