02746cam a2200409Ia 4500001001000000003000600010005001700016008004100033020001800074020001500092035002100107040003900128050002000167082001500187091001200202100001700214245013100231250003400362260004100396300003500437500008300472504004100555505115800596520024301754650003801997650002102035650002302056901001802079901001802097901002002115901000902135908001002144942001202154945001502166999001702181952013802198276819155OCoLC20170105102410.0081129s2010    nyua     b    000 0 eng d  a9780061353246  a0061353248  a(OCoLC)276819155  aBTCTAcBTCTAdYDXCPdOELdRCJdNYP 4aBF448bA75 2010  2153.83 ARI  a330.0191 aAriely, Dan.10aPredictably irrational : the hidden forces that shape our decisions bthe hidden forces that shape our decisions cDan Ariely.  aRevised and expanded edition.  aNew York :bHarper Perennial,c2010.  axxii, 349 p. :bill. ;c21 cm.  aThe word "irrational" is displayed upside down on cover title and spine title.  aIncludes bibliographical references.0 aIntroduction -- How an injury led me to irrationality and to the research described here -- The truth about relativity: why everything is relative, even when it shouldn't be -- The fallacy of supply and demand: why the price of pearls, and everything else, is up in the air -- The cost of zero cost: why we often pay too much when we pay nothing -- The cost of social norms: why we are happy to do things, but not when we are paid to do them -- The influence of arousal: why hot is much hotter than we realize -- The problem of procrastination and self-control: why we can't make ourselves do what we want to do -- The high price of ownership: why we overvalue what we have -- Keeping doors open: why options distract us from our main objective -- The effect of expectations: why the mind gets what it expects -- The power of price: why a 50-cent aspirin can do what a penny aspirin can't -- The context of our character, part I: why we are dishonest, and what we can do about it -- The context of our character, part II: why dealing with cash makes us more honest -- Beer and free lunches : what is behavioral economics, and where are the free lunches?  aAn evaluation of the sources of illogical decisions: explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly. 0aEconomicsxPsychological aspects. 0aDecision making. 0aConsumer behavior.  aBTCLSD110331R  aBTCLSD101027B  acslbCSRcCATBL  aMARS 4aBF448  2ddccBK  a.o13403321  c12873d12873  001040708NFICaCLbCLcGENd2014-06-10eGrace Bookg2673.50l3m1o153.83 ARIpSEECS013211r2023-08-05s2023-07-16w2014-06-10yBK