@book{14725,
	author = {Quelch, John A. and Jocz, Katherine E.},
	title = {Greater good :},
	publisher = {Harvard Business School Press,},
	year = {2008.},
	address = {[S.l.] :},
	edition = {1ST ed.},
	url = {http://www.amazon.com/exec/obidos/ASIN/1422117359/chopaconline-20}
}