Doyle, Mona. <br/><br/>
Packaging strategy :  winning the consumer / 
Mona Doyle. 
 - 1st ed. 
 - [S.l.] :  CRC Press,  1996. 
 - 179 p. ;  24 cm. 
<br/><br/><label>ISBN: </label>1566762987 (hardcover)  $65.95 9781566762984 (hardcover) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Consumers--Attitudes<br/>Packaging
<br/><br/><label>LC Class. No.: </label>TS195 
<br/><br/><label>Dewey Class. No.: </label>658.564