Making the news : a guide for nonprofits and activists - Salzman, Jason (Boulder, Colo. : Westview Press, 1998)
Includes bibliographical references (p. 279-280) and index.
Keywords: Publicity -- United States; Fund raising -- United States; Endowments -- Public relations -- United States; Social service -- Public relations -- United States; Nonprofit organizations -- United States -- Finance; Endowments -- United States -- Management; Special events; Mass media -- Social aspects -- United States; Mass media and social service -- United States