Gamble, Michael, <br/><br/>
Introducing mass communication / 
Michael W. Gamble, Teri Kwal Gamble. 
 - 2nd ed. 
 - New York :  McGraw-Hill,  c1989. 
 - xvi, 549 p. :  ill. ;  24 cm. 
 - McGraw-Hill series in mass communication .
<br/><br/>PART-1: The Mediated Window: A Beginning (Page-1), PART-2: The Print Media: The Window Opens (Page-17), PART-3: Radio, Television, and Film: Electronic Window (Page-153), PART-4: persuasion more than Window Decoration (Page-3110, PART-5: Media Perspectives At home and Abroad (Page-415), PART-6: Research and Mass Communication: The other Side of the Window (Page-451). 
<br/><br/><label>ISBN: </label>007022773X : 
<br/><br/><label>LCCN: </label>88013219 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.
<br/><br/><label>Dewey Class. No.: </label>001.51,GAM