00922    a2200205   4500003000500000005001700005010001600022020001700038040000900055082001500064100002100079245007500100250001200175260003700187300003400224440004500258505037400303650001600677700002300693Nust20220719183559.0  a   88013219  a007022773X :  cNust00a001.51,GAM1 aGamble, Michael,10aIntroducing mass communication /cMichael W. Gamble, Teri Kwal Gamble.  a2nd ed.  aNew York :bMcGraw-Hill,cc1989.  axvi, 549 p. :bill. ;c24 cm. 0aMcGraw-Hill series in mass communication  aPART-1: The Mediated Window: A Beginning (Page-1), PART-2: The Print Media: The Window Opens (Page-17), PART-3: Radio, Television, and Film: Electronic Window (Page-153), PART-4: persuasion more than Window Decoration (Page-3110, PART-5: Media Perspectives At home and Abroad (Page-415), PART-6: Research and Mass Communication: The other Side of the Window (Page-451). 0aMass media.1 aGamble, Teri Kwal.