Gamble, Michael creator Gamble, Teri Kwal. New York McGraw-Hill c1989 2nd ed. xvi, 549 p. : ill. ; 24 cm. PART-1: The Mediated Window: A Beginning (Page-1), PART-2: The Print Media: The Window Opens (Page-17), PART-3: Radio, Television, and Film: Electronic Window (Page-153), PART-4: persuasion more than Window Decoration (Page-3110, PART-5: Media Perspectives At home and Abroad (Page-415), PART-6: Research and Mass Communication: The other Side of the Window (Page-451). Michael W. Gamble, Teri Kwal Gamble. Mass media 001.51,GAM 007022773X : 88013219 20220719183559.0