TY  - GEN
AU  - Gamble,Michael
AU  - Gamble,Teri Kwal
TI  - Introducing mass communication
SN  - 007022773X :
U1  - 001.51,GAM 
PY  - 1989///
CY  - New York
PB  - McGraw-Hill
KW  - Mass media
N1  - PART-1: The Mediated Window: A Beginning (Page-1), PART-2: The Print Media: The Window Opens (Page-17), PART-3: Radio, Television, and Film: Electronic Window (Page-153), PART-4: persuasion more than Window Decoration (Page-3110, PART-5: Media Perspectives At home and Abroad (Page-415), PART-6: Research and Mass Communication: The other Side of the Window (Page-451)
ER  -