00931 a2200229 4500 NUST 20221213152034.0 2005043516 0071123296 0073126675 (pbk. : alk. paper) (OCoLC)ocm61864788 Nust 302.23,DOM Dominick, Joseph R. 37544 The dynamics of mass communication : media in the digital age / Joseph R. Dominick. 7th ed. Boston : McGraw-Hill, c2002. xxii, 439, p; ill. (chiefly col.) ; 28 cm. + 1 DVD-ROM (4 3/4 in.) Part-I The Nature and History of Mass Communication (Page-1), Part-2: Print Media (Page-83), Part-3: Electronic Media (Page-169), Part-4: Specific Media Professions (Page-325), Part-5: Regulation of the Mass Media (Page-395),Part-6: Impact (Page-457). Mass media. 116 ddc BK 302.3,DOM 176854 176854 0 0 ddc 0 0 MCS MCS GEN 2016-12-12 302.3,DOM MCS33287 2016-12-08 2016-12-12 BK Almirah No.49, Shelf No.1