00642 a2200193 4500 NUST 20221213151338.0 96045088 Nust 302.2322,VIV Vivian, John. 37596 The media of mass communication / John Vivian. Eighth edition. Islamabad: National Book Foundations c2008. xviii, 526 p. : ill. (some col.), col. map ; 26 cm. Part-1: The Mass Media (Page-1), Part-2: Mass Messages (Page-225), Part-3: Mass Media Issues (Page-347). Mass media. 116 ddc BK 302.2322,VIV 178627 178627 0 0 ddc 0 0 MCS MCS GEN 2016-12-12 302.2322,VIV MCS34363 2016-12-08 2016-12-12 BK Almirah No.73, Shelf No.4 0 0 ddc 0 0 MCS MCS GEN 2016-12-12 302.2322,VIV MCS34364 2016-12-08 2016-12-12 BK Almirah No.49, Shelf No.1