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  <titleInfo>
    <nonSort>The </nonSort>
    <title>media of mass communication</title>
  </titleInfo>
  <name type="personal">
    <namePart>Vivian, John.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource/>
  <originInfo>
    <place>
      <placeTerm type="text">Islamabad</placeTerm>
    </place>
    <publisher> National Book Foundations</publisher>
    <dateIssued>c2008</dateIssued>
    <edition> Eighth edition.</edition>
    <issuance/>
  </originInfo>
  <physicalDescription>
    <extent>xviii, 526 p. : ill. (some col.), col. map ; 26 cm.</extent>
  </physicalDescription>
  <tableOfContents>Part-1: The Mass Media (Page-1), Part-2: Mass Messages (Page-225), Part-3: Mass Media Issues (Page-347). </tableOfContents>
  <note type="statement of responsibility">John Vivian.</note>
  <subject authority="lcsh">
    <topic>Mass media</topic>
  </subject>
  <classification authority="ddc">302.2322,VIV</classification>
  <identifier type="lccn">96045088</identifier>
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    <recordChangeDate encoding="iso8601">20221213151338.0</recordChangeDate>
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