00918    a2200217   4500003000500000005001700005010001600022040000900038082001700047100002500064245005200089250002100141260005200162300005800214505011000272650002100382942002600403999001900429952012600448952012600574NUST20221213151338.0  a   96045088  cNust00a302.2322,VIV1 aVivian, John.93759614aThe media of mass communication /cJohn Vivian.  a Eighth edition.  a Islamabad:b National Book Foundationscc2008.  axviii, 526 p. :bill. (some col.), col. map ;c26 cm.  aPart-1: The Mass Media (Page-1), Part-2: Mass Messages (Page-225), Part-3: Mass Media Issues (Page-347).  0aMass media.9116  2ddccBKk302.2322,VIV  c178627d178627  00102ddc4070aMCSbMCScGENd2016-12-12o302.2322,VIVpMCS34363r2016-12-08w2016-12-12yBKzAlmirah No.73, Shelf No.4  00102ddc4070aMCSbMCScGENd2016-12-12o302.2322,VIVpMCS34364r2016-12-08w2016-12-12yBKzAlmirah No.49, Shelf No.1