Bly, Robert W. <br/><br/>
Targeted public relations :  how to get thousands of dollars of free publicity for your product, service, organization, or idea / 
Robert W. Bly. 
 - 1st ed. 
 - New York :  H. Holt,  1993. 
 - xv, 334 p. ;  21 cm. 
<br/><br/>An introduction to targeted public relations -- ESI and RSI(Page-1), The keys to a successful targeted public relations campaign (Page-32), How to target your audience(Page-66) Free information : the ultimate to PR offer (Page-87), Using press releases to generate visibility and immediate response (Page-113), Converting the planted feature story into a full-page direct response ad for your product or service (Page-161), Speeches and presentations that bring you business (Page-193), Seminars, demonstrations, and teaching : selling through education (Page-219), Newsletters : keeping in touch with clients and customers (Page-246), Radio and TV publicity : how to get famous quick (Page-262), Preparing your media kit (Page-277), Integrating targeted public relations with other promotions (Page-291). 
<br/><br/><label>ISBN: </label>0805019758 (alk. paper) : 
<br/><br/><label>LCCN: </label>92033432 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning.<br/>Industrial publicity.<br/>Public relations.
<br/><br/><label>Dewey Class. No.: </label>659.2,BLY