TY  - GEN
AU  - Bly,Robert W.
TI  - Targeted public relations: how to get thousands of dollars of free publicity for your product, service, organization, or idea 
SN  - 0805019758 (alk. paper) :
U1  - 659.2,BLY 
PY  - 1993///
CY  - New York
PB  - H. Holt
KW  - Advertising media planning
KW  - Industrial publicity
KW  - Public relations
N1  - An introduction to targeted public relations -- ESI and RSI(Page-1), The keys to a successful targeted public relations campaign (Page-32), How to target your audience(Page-66) Free information : the ultimate to PR offer (Page-87), Using press releases to generate visibility and immediate response (Page-113), Converting the planted feature story into a full-page direct response ad for your product or service (Page-161), Speeches and presentations that bring you business (Page-193), Seminars, demonstrations, and teaching : selling through education (Page-219), Newsletters : keeping in touch with clients and customers (Page-246), Radio and TV publicity : how to get famous quick (Page-262), Preparing your media kit (Page-277), Integrating targeted public relations with other promotions (Page-291)
ER  -