Broadcasting and telecommunication : an introduction /
John R. Bittner.
- 3rd ed.
- Englewood Cliffs, N.J. : Prentice Hall, c1991.
- xxv, 437 p. : ill., maps ; 24 cm.
The Process of Communication (Page-1), History and Development (Page-25), Broadcast and Information Technologies (Page-105), Systems, Programming and Production (Page-172), International Systems (Page-229), Regulatory Control (Page-273), Economics and Evaluation (Page-313), The Ratings (Page-328), The Research Processes (Page-342), The Audience (Page-356), Criticism and Ethics (Page-371).