Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kotler. 
 - Millennium ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2000. 
 - xxxii, 718, [32] p. :  col. ill. ;  26 cm. 
 - The Prentice Hall international series in marketing .
<br/><br/>PART-1: Understand Marketing Management (Page-1), PART-2: Analyzing Marketing Opportunities (Page-89), PART-3: Developing Market Strategies (Page-307), PART-4: Shaping the Market Offering (Page-406), Managing and Delivering Marketing Programs (Page-503). 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>98052099 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8,KOT