TY  - GEN
AU  - Kotler,Philip
TI  - Marketing management
U1  - 658.8,KOT 
PY  - 2000///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Marketing
KW  - Management
N1  -  PART-1: Understand Marketing Management (Page-1), PART-2: Analyzing Marketing Opportunities (Page-89), PART-3: Developing Market Strategies (Page-307), PART-4: Shaping the Market Offering (Page-406), Managing and Delivering Marketing Programs (Page-503)
ER  -