TY  - GEN
AU  - Hehman,Raymond D.
TI  - Product management: marketing in a changing environment 
SN  - 0870945629
U1  - 658.8,MEH 
PY  - 1984///
CY  - Homewood, Ill.
PB  - Dow Jones-Irwin
KW  - Marketing
KW  - Product management
N1  - The Product Manager Concept (Page-1), Product Positioning (Page-9), Sales Forecasting (Page-21), Promotion Planning (Page-39), The Product Manager and the agency (Page-51), Marketing Research and the Product Manager (Page-63), Product Budgeting Control (Page-69), Putting Together Marketing Plans (Page-107), Final Thoughts (Page-129)
ER  -