TY  - GEN
AU  - Houghton, H.W. ,
TI  - Salesmanship and Advertising
U1  - 659.1,HOU 
PY  - 1944///
CY  - London
PB  - Marketing Consultatns
KW  - Salesmanship and Advertising
N1  - Salesmanship and  Commerce (Page-15), Fundametals of Successful Selling (Page-31), Preliminaries of a Sale (Page-53), The Art of Salesmanship-I (Page-75), The Art of Salesmanship-II (Page-103), The Art of Salesmanship-III (Page-131), Advertising I (Page-163), Advertising II (Page-193), Advertising III (Page-207), Advertising IV (Page-227), Market Research (Page-241)
ER  -