Myers, James H. <br/><br/>
Marketing / 
James H. Myers. 
 - New York :  McGraw-Hill,  c1986. 
 - xx, 597 p. :  ill. ;  25 cm. 
 - McGraw-Hill series in marketing .
<br/><br/>PART-1: Introduction to Marketing (Page-4) PART-2: The Framework for Effective Marketing Planning (Page-56) PART-3: Understanding Consumer and Organizational Markets (Page-159) PART-4: Planning the Marketing Mix (Page-257) PART-5: An Expanded View of Marketing (Page-495). 
<br/><br/><label>ISBN: </label>007044207X : 
<br/><br/><label>LCCN: </label>85023176 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8,MYE