TY  - GEN
AU  - Myers,James H.
TI  - Marketing
SN  - 007044207X :
U1  - 658.8,MYE 
PY  - 1986///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
N1  - PART-1: Introduction to Marketing (Page-4) PART-2: The Framework for Effective Marketing Planning (Page-56) PART-3: Understanding Consumer and Organizational Markets (Page-159) PART-4: Planning the Marketing Mix (Page-257) PART-5: An Expanded View of Marketing (Page-495)
ER  -