Rayport, Jeffrey F. <br/><br/>
Introduction to e-commerce / 
Jeffrey F. Rayport, Bernard J. Jaworski. 
 - 2nd ed. 
 - Boston :  McGraw-Hill Irwin MarketspaceU,  c2004. 
 - xxvii, 516 p. :  ill. ;  27 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Framework for e- Commerce (Page-1), Basic Technology of the Internet and e- Commerce Business (Page-27) ,Market Opportunity Analysis (Page-71), Business Models (Page-109) Strategy Formulation Customer Interface (Page-149), Market Communications and Branding (Page-193), Implementation (Page-235), Metrics (Page-273), Website Development Process (Page-305), Site Architecture (Page-339), Human and Financial Capital (Page-367), Media Transformation (Page-411), Public Policy (Page-453). 
<br/><br/><label>ISBN: </label>0072553472 (alk. paper) 
<br/><br/><label>LCCN: </label>2003044184 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce.
<br/><br/><label>Dewey Class. No.: </label>658.84,RAY