TY  - GEN
AU  - Rayport,Jeffrey F.
AU  - Jaworski,Bernard J.
TI  - Introduction to e-commerce
SN  - 0072553472 (alk. paper)
U1  - 658.84,RAY 
PY  - 2004///
CY  - Boston
PB  - McGraw-Hill Irwin MarketspaceU
KW  - Electronic commerce
N1  - Framework for e- Commerce (Page-1), Basic Technology of the Internet and e- Commerce Business (Page-27) ,Market Opportunity Analysis (Page-71), Business Models (Page-109) Strategy Formulation Customer Interface (Page-149), Market Communications and Branding (Page-193), Implementation (Page-235), Metrics (Page-273), Website Development Process (Page-305), Site Architecture (Page-339), Human and Financial Capital (Page-367), Media Transformation (Page-411), Public Policy (Page-453)
UR  - http://www.loc.gov/catdir/enhancements/fy0702/2003044184-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0702/2003044184-t.html
ER  -