Perreault, William D. <br/><br/>
Essentials of marketing :  a global-managerial approach / 
William D. Perreault, Jr., E. Jerome McCarthy. 
 - 10th ed. 
 - Boston, Mass. :  McGraw-Hill/Irwin,  c2006. 
 - xl, 638 p. :  col. ill. ;  28 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Marketing Value to Consumers Firms and Society (Page-2), Marketing Strategy Planning (Page-30), Focusing Marketing Strategy with Segmentation and Positioning (Page-57), Evaluating Opportunities in the Changing Marketing Environment (Page-80), Final Consumers and Their Buying Behavior (Page-110), Business and Organizational Customers and Their Buying Behavior (Page-138), Improving Decisions with Marketing Information (Page-166), Elements of Product Planning for Goods and Services (Page-192), Product Management and New Product Development (Page-218), Place and Development of Channel Systems (Page-246), Distribution Customer Service and Logistics (Page-268) Retailers Wholesalers and Their Strategy Planning (Page-290), Promotion Introduction to Integrated Marketing Communications (Page-318), Personal Selling (Page-344), Advertising and Sales Promotion (Page-373), Pricing Objectives and Policies (Page-398), Price Setting in the Business World (Page-427), Development Innovative Marketing Plans Appraisal and Challenges (Page-455). 
<br/><br/><label>ISBN: </label>0072935898 (alk. paper) 
<br/><br/><label>LCCN: </label>2005043864 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8, PER