TY  - GEN
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Essentials of marketing: a global-managerial approach 
SN  - 0072935898 (alk. paper)
U1  - 658.8, PER 
PY  - 2006///
CY  - Boston, Mass.
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - Marketing Value to Consumers Firms and Society (Page-2), Marketing Strategy Planning (Page-30), Focusing Marketing Strategy with Segmentation and Positioning (Page-57), Evaluating Opportunities in the Changing Marketing Environment (Page-80), Final Consumers and Their Buying Behavior (Page-110), Business and Organizational Customers and Their Buying Behavior (Page-138), Improving Decisions with Marketing Information (Page-166), Elements of Product Planning for Goods and Services (Page-192), Product Management and New Product Development (Page-218), Place and Development of Channel Systems (Page-246), Distribution Customer Service and Logistics (Page-268) Retailers Wholesalers and Their Strategy Planning (Page-290), Promotion Introduction to Integrated Marketing Communications (Page-318), Personal Selling (Page-344), Advertising and Sales Promotion (Page-373), Pricing Objectives and Policies (Page-398), Price Setting in the Business World (Page-427), Development Innovative Marketing Plans Appraisal and Challenges (Page-455)
ER  -