01185 a2200229 4500 Nust 20170207154017.0 2003011093 0814407889 Nust 658.4/5 Walton, Mark S., Generating buy-in-(EBOOK) mastering the language of leadership / Mark S. Walton ; foreword by William Ury. New York : American Management Association, c2004. xviii, 108 p. ; 24 cm. Pt. 1. Understanding the language of buy-in. What triggers buy-in? Every leader tells a story. How strategic stories will get you twenty-first century buy-in -- Pt. 2. Speaking the language of buy-in. A framework for buy-in. Developing your strategic story. The rule of three. When the going gets tough, the smart get buy-in. The charisma quotient. The best evidence -- Pt. 3. Putting the language to work. Using the tools of buy-in. Now it's your turn. Questions executives ask. Communication in management. Leadership. Persuasion (Psychology) EBOOK Table of contents http://www.loc.gov/catdir/toc/ecip044/2003011093.html ddc BK 191483 191483 0 0 ddc 0 0 NFIC MCS MCS 2016-12-12 0 658.4/5 WAL MCSEB-546 2016-12-08 2016-12-12 BK