Sales management :a global perspective -(E-BOOK)
Earl D. Honeycutt, John B. Ford and Antonis C. Simintiras
- London : Routledge, 2003
- xxiii, 307 s. : ill.
Part I Introduction And Culture (Page-1) Part II Global Personal Selling (Page-35) Part III Global Human Resources (Page-89) Part Iv Global Strategic Management Issues (Page-213)