Scenarios :the art of strategic conversation -(E-BOOK)
Kees van der Heijden.
- 2nd ed.
- Chichester, West Sussex ; Hoboken, N.J. : John Wiley & Sons, c2005.
- xxiv, 356 p. : ill. ; 24 cm.
PART ONE: The Context (Page-1) PART TWO: The Principles of Scenario-based Planning (Page-51) PART THREE: The Practice of Scenario-based Planning (Page-153) PART FOUR: Institutionalising Scenario-based Planning (Page-289)
0470023686 (cloth)
2004018710
Communication in management. Creative thinking. Strategic planning.