Van der Heijden, Kees.

Scenarios :the art of strategic conversation -(E-BOOK) Kees van der Heijden. - 2nd ed. - Chichester, West Sussex ; Hoboken, N.J. : John Wiley & Sons, c2005. - xxiv, 356 p. : ill. ; 24 cm.

PART ONE: The Context (Page-1) PART TWO: The Principles of Scenario-based Planning (Page-51) PART THREE: The Practice of Scenario-based Planning (Page-153) PART FOUR: Institutionalising Scenario-based Planning (Page-289)

0470023686 (cloth)

2004018710


Communication in management.
Creative thinking.
Strategic planning.


E-BOOK

658.452