Foxall, Gordon. <br/><br/>
Interpreting Consumer Choice (E-Book)  The Behavioural Perspective Model.  [Elektronisk resurs] : 

 - Hoboken :  Taylor & Francis,  2009. 
 - 1 online resource (201 p.) 
 - Routledge Interpretive Marketing Research, 10 ;  v.v. 10 .
 - Routledge Interpretive Marketing Research, 10 .
<br/><br/> Description based upon print version of record. 
<br/><br/>Book Cover; Title; Copyright; Contents; Figures; Tables; Boxes; 1 Overview of the BPM; 2 The Story So Far; 3 Ways of Wondering; 4 The Meaning of Consumer Behavior; 5 A Model of Interpretation; 6 Interpreting Consumer Choice; 7 The Nature of the Interpretation; Afterword; Bibliography; Index;  
<br/><br/> This book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours. 
<br/><br/><label>ISBN: </label>0-415-47760-3 978-0-203-86689-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Consumers -- Attitudes.<br/>Consumers' preferences.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>E-Book
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>Dewey Class. No.: </label>338.761  658.8