TY  - GEN
AU  - Foxall,Gordon
TI  - Interpreting Consumer Choice (E-Book): The Behavioural Perspective Model
T2  - Routledge Interpretive Marketing Research, 10
SN  - 0-415-47760-3
U1  - 338.761658.8 
PY  - 2009///
CY  - Hoboken
PB  - Taylor & Francis
KW  - Consumer behavior
KW  - Consumers -- Attitudes
KW  - Consumers' preferences
KW  - E-Book
KW  - Electronic books
N1  - Description based upon print version of record; Book Cover; Title; Copyright; Contents; Figures; Tables; Boxes; 1 Overview of the BPM; 2 The Story So Far; 3 Ways of Wondering; 4 The Meaning of Consumer Behavior; 5 A Model of Interpretation; 6 Interpreting Consumer Choice; 7 The Nature of the Interpretation; Afterword; Bibliography; Index;
N2  - This book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours
ER  -